# RE/MAX Coast & Country

Client: RE/MAX Coast & Country · Industry: Real estate · Category: Platform · Location: KwaZulu-Natal South Coast · South Africa · Year: 2026 · Live site: https://remaxcoastandcountry.co.za/

1,400 listings, hourly feed sync and natural-language search for a six-office RE/MAX franchise.

## Challenge

Six offices and more than fifty agents were selling from a site that could not keep pace with their listings. Buyers from Johannesburg and abroad needed to search the coast the way they think — "3 bed in Margate under R2m" — and every listing had to stay in step with the national RE/MAX system without anyone re-keying it.

## Approach

A React platform with its own listings database, fed hourly from the RE/MAX Hub, with AI-assisted search alongside conventional filters, agent and office pages, careers and bond-origination enquiry flows, and an admin panel for the marketing team. The site runs on Carbon Media's hosting with a monitored feed, so a missing or stale listing is caught before the client notices it.

## Result

Launched in 2026 with the full portfolio live and searchable, new listings appearing within the hour, and the marketing team able to check any listing in the admin panel rather than asking the developer.

## Journey

### The buyer's journey

Search the coast the way people actually ask, and reach the listing agent with the context attached.

1. Arrive. Six offices, one search box, and the question buyers actually type.
2. Ask. Natural language: "3 bed in Margate under R2m".
3. Results. The question becomes filters — 3+ beds, ≤ R2,000,000 — against listings synced hourly from the RE/MAX Hub.
4. Listing. Photos, facts, price and reference, with save and share built in.
5. Agent. The listing agent by call or WhatsApp, and a request form already carrying the reference.

## Services

- Platforms & Systems
- AI & Automation
- Ongoing Partnership

## Stack / integrations

React · Supabase · RE/MAX Hub feed · AI search

More work: https://carbonmediasolutions.com/work